NuoDB is a cloud database company in Cambridge, Massachusetts and is widely known within its industry for its patent for “elastically scalable database” that became official on July 17, 2012, which granted them $12 million in venture capital. NuoDB’s innovative way of business allows them to cut costs in data compiling making for a larger profit margin with the limited space that is in the memory banks of the cloud. With new applications, one of the toughest aspects is when your app becomes more popular and widely used that it cannot keep up the traffic that is bombarding the app constantly. So, NuoDB came up with a more versatile method to keep the SQL database less likely to crash from when a large audience wishes to partake in its use or services. NuoDB provides this simple approach to their clients and continues to lead the way in this niche industry.