Luiz Carlos Trabuco Cappi is one of the most popular banking executives in Brazil, known for leading Banco Bradesco to success throughout the past eight-plus years. Unlike many other executives in financial services in South America, Mr. Trabuco was been known well long before since his appointment to Chief Executive Officer of Bradesco, upholding a positive reputation in the media spanning longer than one full decade.
Amador Aguiar founded Banco Bradesco in 1943 in Marilia, Sao Paulo, where Luiz Carlos Trabuco Cappi also happened to be born, just eight years later. Whether the juxtaposition of Mr. Trabuco’s birthplace with his future employer was coincidental or not, the fact a branch was located in Marilia certainly helped the bank’s odds of landing Mr. Trabuco as an employee.
During the middle of his teenage years, Luiz Carlos Trabuco finished secondary school, deciding to attend college to make the most of his potential. He went moved hundreds of miles west to the University of Sao Paulo, taking classes with the department of the Faculty of Philosophy, Letters, and Human Sciences at the university. Mr. Trabuco earned a degree in Philosophy less than four years after enrolling, completing his second educational program prior to their slated dates of completion.
He soon thereafter enrolled in the Foundation School of Sociology and Politics of Sao Paulo. Mr. Trabuco quickly added a postgraduate degree in Socio-Psychology onto his existing secondary school degree and bachelor’s of Philosophy. The combination of the two most recently completed degrees helped Mr. Trabuco interact with others in the competitive sphere of financial services, being able to communicate with others effectively.
In the past two years, Luiz Carlos Trabuco Cappi has taken flak for his purchase of HSBC Brazil’s assets. Several lines of thinking went into the purchase of these banking assets, ranging from automated teller machines to HSBC’s likeness utilized in Brazil, all of which urged Mr. Trabuco to go through with the purchase.
HSBC Brazil had been underperforming in recent years, so much that anyone familiar with South American banking would know without any research. The headquarters of HSBC Holdings, the parent company of HSBC Brazil, is located in the United Kingdom. As Brazil is entirely different from England – its language, customs, social norms, banking procedures – it’s important for international conglomerates to have executives’ feet on the ground to compete with organizations that are located in Brazil, rather than an entirely different country in another continent, hundreds of miles away.https://www.jusbrasil.com.br/topicos/105363091/luiz-carlos-trabuco-cappi
More importantly, HSBC Brazil could have been acquired by a competitor, which most likely would have been a top-tier Brazilian financial institution. Less than a decade ago, Bradesco was overtaken as the largest privately-owned financial institution in 2008 by a merger between Banco Itau and Unibanco. Seeing as the conglomerate is still the largest bank in Brazil in October of 2017, failing to scoop up the many valuable assets of HSBC Holdings’ Brazilian operations would have been considered a failure by all managerial means.
In November of 2014, Luiz Carlos Trabuco Cappi began thinking about overtaking HSBC Brazil. In August of the following year, Mr. Trabuco received approval for the $5.2 billion bid for HSBC Brazil from Bradesco’s chairman, Lazaro Brandao. The deal was finalized in the early months of 2016, providing an estimated six years’ worth of organic growth to Bradesco. Although this boost wasn’t large enough to regain Bradesco’s crown as the largest financial institution in all of Brazil, it certainly solidified Banco Bradesco as the second-largest bank in Brazil.
Mr. Trabuco is slated to be the CEO of Banco Bradesco for many years to come, thanks to his excellent leadership skills.