Luiz Carlos Trabuco Cappi is a dedicated professional business executive. He has an expansive long successful career in insurance and banking. Luiz Carlos Trabuco Cappi is the CEO of Bradesco, the second largest private bank in Brazil. He graduated from Sao Paulo University with philosophy and masters in Socio-Psychology from the School of Sociology and Politics in Sao Paulo.
He began his career at the Bradesco in 1969 as a clerk. Since 2003, Luiz Carlos now 57, has served as the chairman of the insurance part of the Bradesco. He was part of the bank directors from 1999 to 2005. Through persistence, determination and hard work, he managed to climb the corporate ladder in 38 years to become the president of the bank.
For one to be elected the CEO, the bank demands exceptional leadership skills. In fact, only four people have ever been elected to this position. Luiz Carlos Trabuco Cappi demonstrated these abilities right from when he was the Branch Manager, Marketing Director, and Vice President. Also, he has succeeded in the bank insurance marketing department.https://www.sinonimos.com.br/trabuco/
Founded more than 60years ago, Bradesco bank has raised to be the second largest bank in Brazil. With more than 100,000 employees and 5,000 branches around the country, the bank is one of the most accessible banks in the Brazil. Also, it has pursued a human face to business with an educational program for school leavers and another program to mitigate environmental challenges.
Based in Osasco, Sao Paulo, Bradesco is undergoing some challenges. The slowdown of the Brazilian economy and stiff competition from Itaú Unibanco Bank are affecting some of its business. However, Bradesco Board of Directors has confidence in the ability of Luiz Carlos Trabuco Cappi to weather the setbacks and reposition the bank at the top.
In his career, Luiz Carlos Trabuco has been recognized and awarded some honours. In 2015, he was awarded the Entrepreneur of the Year Award. In 2007, he received the Insurance Personality of the Year Trophy for the second time. Luiz Carlos Trabuco Cappi serves as the president of Anapp, International Association of Economics Studies of Insurance and National Financial Marketing Commission.at Bradesco