Joel Friant: The Right Flavor of Entrepreneurship

Joel Friant is a tremendously successful serial entrepreneur with a focus on creativity and technology innovation. He has created a number of ventures with subconscious success training, home-based business model, and enthusiasm for product creation. Friant also helps fellow entrepreneurs as well as young people to garner success in their ventures and personal life. Joel chose real estate industry and acquired properties, remodeled it, and sold for profits. In the mid-90s, he entered into dining industry with his Fast Food Thai Concept restaurant.

During those days, Joel Friant experienced Habanero Chile Pepper and found it very much flavored and different from other peppers. He thought of marketing it and established a brand “The Habanero Shaker.” In the initial days, Friant made the pepper listed in the major departmental stores in Washington State, and people found it spicy and unique. During the same time, he also got more involved in the real estate business and took house flipping more seriously. Interestingly, he learned the business of mortgage lending and established own mortgage lending firm with his innovative thoughts.

After the 2008 financial crisis, people found to be less confident to take up ventures and invest their money into the market. Joel Friant started educating people how to safeguard themselves during the adverse situation and encouraged them to make use of the right opportunities in a timely manner. He also wrote many articles focusing on making success in the troubled waters. From 2012, he got immersed in the online business model and expertized with eBay and Amazon listing options. Friant started selling Habanero Shaker and other products through the online stores.

The Habanero Chile Pepper quickly became one of the top-selling pepper brands in the online stores. A number of factors made its sales a grand success. Initially, it was one of the exceptionally flavored peppers available in the market. Its smoky and buttery taste made everyone fans of it. Secondly, it has the right amount of heat and flavor to give a balance of both. It also gave added health benefit due to the presence of capsaicin that promotes the secretion of endorphins – a painkiller generated by the human body.

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