In 1995, Joel Friant decided it was time to implement his new concept idea for a fast food restaurant. Joel opened a fast food Thai restaurant, the first of its kind, and was met with immediate success.
Joel discovered a flaw in his restaurant, however. The flaw was that he was not able to provide a high-quality habanero chili pepper shaker at the tables of his fast food joint. There were several habanero shakers on the market, but none of them met Joel’s high standards. He decided that he could fill this slot in the market, and set out to create his own habanero shaker.
Joel traveled around the globe in search of the best variant of habanero pepper to use for his shaker. He settled on the Scotch Bonnet habanero chili pepper, which he found on the island of Jamaica. Joel stocked up on the Scotch Bonnet and returned to America to continue his development process.
Joel spent a lot of time developing the proper method to process the habanero peppers. He chose to sundry the peppers, a method that left their spic and flavor intact. He then experimented with different methods of flaking the dried peppers. He finally found the best flaking method and focused his attention on the packaging. Joel wanted to choose a bottle for his pepper flakes that would retain the spice and flavor that he had worked so hard on saving.
Joel then introduced his Original Habanero Shaker into the Washington State Market. He struck deals with major grocery retailers, allowing him to sell the Original Habanero Shaker on their shelves.
In 2012, after studying the intricacies of the online marketplace, Joel decided to launch his Original Habanero Shaker online. He developed a website for his product and currently sells it online today. He has also taken a keen interest in cryptocurrency and hopes to capture its power for future business growth.