Whitney Wolfe Is Boldly Taking On The Competitive Corporate World

Whitney Wolfe is boldly taking on the competitive corporate world.

Whitney Wolfe is the CEO of Bumble which is an online dating app that lets women initiate the first move. Before Bumble, Whitney Wolfe was the co-founder of Tinder which is also an online dating app that enables users to swipe left if not interested or swipe right if interested in their match. A lawsuit was filed by Match Group against Bumble. Match is the owner of Tinder, a competitive dating app and was suing Bumble for the violation of two patents and also for the alleged theft of trade secrets. This comes as a surprise since Match has been planning to acquire Bumble for a long time now. Initially, Match had their opinion that Bumble selling to them was the only bargaining chip for them to drop the lawsuit. It was shocking that the suit only made it harder for Match to acquire Bumble as Bumble wrote an ad stating that it would ‘swipe left’ on Match group. The announcement further said that Bumble would not compromise their values and they would not give in to intimidation of any kind. The Bumble family felt that Match Group was being a bully and added that they were not afraid of the aggressive nature of the corporate world. However, the Match Group CEO in a memo to their employees stated that the lawsuit did not have anything personal. The ad written by Bumble is the latest occurring in what has been a saga between the two parties. The mishaps began after Whitney Wolfe sued Tinder, Match and its previous parent company IAC for sexual harassment. Whitney Wolfe then launched Bumble in 2014 which had similar features as the Tinder app where users swipe left or right to confirm their interest. The Bumble app was becoming a big thing, and Match wanted to acquire it for $450 million, but the offer was turned down. Match did not give in and was still interested in making the purchase, and the two parties maintained contact to the moment when Match Group filed the lawsuit. The CEO for Bumble Whitney Wolfe in an interview recently made a confirmation that talks were underway with potential acquirers. She further added that the fact that one of the parties was trying to cause a scene did not mean that the talks had gone sour. Reports that a Russian investor Andrey Andreev who owns 79 percent of Bumble was exploring the possibility of acquisition had surfaced.

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