The Brazilian company Eucatex manufactures the product commonly known as high-density fiberboard or tempered hardboard. It is also known as Masonite or Isorel. Flavio Maluf talks about Eucatex recently acquiring Ducatex, also a manufacturer of fiberboard in the city of Botucatu, Sao Paulo, Brazil.
Flavio Maluf notes that due to this acquisition, Eucatex expects to increase production by 70%. Painting and printing will go up as much as 20-30%. Sales will be better planned because of the acquisition and production costs should go down significantly. This acquisition is still subject to approval by CADE.
Upon approval, Eucatex should see growth in the fiberboard markets in Brazil and abroad. As a manufacturer of fiberboard, Eucatex’s products range from hardboard used for ceiling tiles and wall paneling, laminate flooring, the backs of furniture, door panels and bottoms of drawers, some residential furniture pieces and pegboard. Eucatex also produces paints and varnishes.
Americana Sawmill, an American company was founded in 1923 in Sao Paolo, Brazil. It became Eucatex which was founded officially renamed in 1951. It was the first Brazilian company to use eucalyptus raw material to make paneling and ceiling tiles. Eucatex’s first mill to open was the Fiberboard Industrial Unit in Salto in 1954. There, the company made softboards, ceiling tiles and panels. From 1956 to 1965, Eucatex established sales representatives in Brazilian capitals and Buenos Aires, Argentina. By 1965, Eucatex was shipping 100 tons of fiberboard panels and ceiling tiles to Europe. Learn more at mundodomarketing.com about Flavio Maluf
From the 1960’s through the 1980’s Eucatex started making hardboard and opened offices in the USA, Mexico, Holland, Germany and the United Kingdom. During this period, Eucatex produced paints to coat its products. By the end of this period, Eucatex was exporting its products to more than 50 countries.
After 1994, Eucatex began to manufacture MDP panels. In 1996, Eucatex products received the certification ISO 9001 and gained international acknowledgement FSC®. Eucatex expanded to include a line of T-HDF/MDF products in 2010. Before adding the Ducatex factory, Eucatex had 2,200 employees, production split into four categories: wood, metallic, forestry and mineral, exports to 37 countries and had four modern factories in Salto and Botucatu.