JHSF Participações is a Brazilian high-end real estate company that was founded in 1972 by the brothers Fabio and Jose Auriemo. At that time it was called only JHS. Then in 1990, the Auriemo brothers divided JHS into two companies with each brother taking the helm of one of the companies. Fabio took the leadership of the company that from that point forward was known as JHSF. Most of its operations remain in Brazil, but it does have offices and projects in the U.S. and Uruguay.
JHSF focuses on luxury malls, airports, hotels, and the residential sector. Their journey into the luxury mall sector is a fairly new endeavor. It was in 2001 that they built the Shopping Metro Santa Cruz in Sao Paulo, the country’s first shopping mall with a subway station. One of the leading individuals involved with taking JHSF into the shopping mall sector was Jose Auriemo, Fabio’s son. In 2003 he replaced his retiring father as the company’s CEO.
He has led the company to build increasingly luxurious and vast shopping malls. Some are so big that they include apartments and ample office space. In 2007 he led JHSF to obtain a majority stake in Fasano Group hotels and then in 2014 they did the same thing with Fasano Group restaurants. It was also in 2014 that Auriemo was replaced as CEO by Eduardo Camara. He served in this capacity until 2018 when he was replaced by Thiago Alonso Camara. It remains Brazil’s top high-end real estate business.