Strides Made By Bruno Fagali Towards Reinventing the Advertising Industry

Bruno Fagali is a highly sought-out-after Brazilian attorney. The lawyer has specialized in compliance, law, ethics, corruption law, electoral law, urban law, regulatory law, and administrative law. Bruno Fagali runs an advertising agency called FAGALI Advocacia and he’s on the executive board of the Brazilian Institute of Business Law and Ethics as an Ethics and Advertising Commissioner.

Photoshop Alerts

Fagali Advocacia’s official website recently shared an insightful article about new legislation targeting France’s advertising industry. As of 1st October 2017, advertisement agencies in France were implicitly required to declare whether the model images had been altered using software programs like Photoshop. The new legislation was designed to allay the widespread misconception of what real beauty entails.

Today, France has an average of 35,000 anorexics, most of them adolescents. It is argued that the rising cases, often fatal, of anorexia among the youth, are hugely motivated by the wish to have model-like shapes and figures.

Anorexia in France

The new ruling follows the 2016 move by the French authorities requiring models to undertake regular medical checks to evaluate their body mass indexes and general health. Models who skip the medical assessments, risk being fined up to 75,000 euros or, being imprisoned for up to 6 months. Advertisers who fail to comply with the October 1st directives stand to face fines of up to 30% of the total advertising cost or 37,500 euros.

Redefining Beauty

Other nations that have also introduced tougher legislation on advertising agencies include Israel and Australia. In 2010, Brazil also proposed a bill seeking advertisers to put up a notice that the image has been retouched. These developments have, in turn, pushed the advertising industry to question the notion of ‘real beauty’. The days of associating beauty with thin models are fast disappearing. In fact, Ogilvy & Maher, a Canadian advertising firm, got recognized in the 2017’s Cannes GP awards for their out-of-the-box adverts that used plus-sized models.

About Bruno Fagali

Bruno Fagali is an alumnus of the Pontifical Catholic University of São Paulo. He attained his law degree in 2009. Starting 2010, the brilliant attorney, enrolled for his two-year-long Administrative Law degree at the same prestigious institution. In 2015, Bruno Fagali was studying for his master’s degree of progress in State Law at the same campus. The lawyer has also undertaken complimentary training in legal ethics compliance, parliamentary law, electoral law, and, in English.

Read more:https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/128648/bruno-fagali-da-agencia-novasb-fala-sobre-o-premio-pro-etica-organizado-pela-cgu-e-pelo-instituto-ethos

 

Bob Reina Posts Two Articles to Rebranded HuffPost

Having worked in the video marketing and direct sales industry for over 25 years, Bob Reina, the founder, and CEO of Talk Fusions brings an appealing perspective to the world of digital advertising. He has recently shared his two articles on HuffPost, amidst the publisher’s continued rebranding. Bob Reina’s first article was published on April 24, 2017, while the second one was released today in the morning.

 

As it rebrands and changes its name, HuffPost wants to shift its focus to people who have often been left out of the conversation. The news provider’s initiatives aligns with Bob Reina’s vision as an entrepreneur and contributor. Bob Reina invest heaviliy on the art of innovation. For him, the growth of a brand is never enough. His role as a leader and philanthropists is to help people to excel irrespective of their occupation. Bob Reina has been posting articles on HuffPost since August 2016. His contributor platform sheds light on issues related to self-development, tech trends, lifestyle, and digital marketing.

 

Bob Reina feels content to see his contributor platform helping marketers to hone their skills. With the re-launch of this platform, Bob Reina will be sharing his inspirational articles with Talk Fusion’s associates and customers as well as with HuffPost’s readers.

 

About Talk Fusion

 

Talk Fusion pioneered the development of the world’s first fully-packaged digital marketing platform. Through Talk Fusion, Bob Reina dedicates to helping entrepreneurs keep up with the competition, increase repeat purchase, and increase sales profits. Talk Fusion is known for providing dynamic techniques to make online marketing persuasive, engaging, and memorable through videos. Its innovative video marketing platforms are distributed by its independent associates in over 140 countries (http://www.dsa.org/forms/CompanyFormPublicMembers/view?id=1BE83000000A4). Talk Fusion has recently released its free trial of video marketing solution for anyone who wants to test before they buy. You don’t have to use a credit card to sign up for Talk Fusion’s video marketing solution. Bob Reina launched Talk Fusion, a Florida-based digital marketing company in 2007. It fosters a strong commitment to philanthropic causes supporting charitable causes across the world.