Lip balms are one of the essentials in the makeup and fashion industry. For women, they can be an important part of their makeup regimen. EOS is a makeup brand that offers a variety of lip balms for women. EOS was founded by Jonathan Teller and Craig Dubitsky and later joined by Sanjiv Mehra, co-founder and managing partner. EOS stands for Evolution of Smooth. They came up with the company because they wanted to offer a new type of lip balm that wasn’t just the typical unisex lip balm. EOS soon began to hit stores everywhere. They were all over the beauty and fashion magazines. Celebrities like Miley Cyrus and Kim Kardashian also were seen rocking the lip balm.
The founders of EOS never talked about their business strategy until now. They decided to have a sit down with Fast Company and discuss their vision they had many years ago. They felt that their customers needed to know more about them and how everything started and why. EOS lip balm wanted to draw interest to the women more so because they had a huge need for a great lip balm.
The EOS lip balm comes in different looks, tastes, and designs, not to mention the quality. They bring character to a woman to highlight her natural features. Their goal was to create an emotional connection with their targeted buyers. Something that was important when EOS came on the scene was that they did not want to step over any of the products that were already on the market. They feared by doing that, it would cause their product to be popular one day and then be over the next.
The EOS lip balms are making an impact, currently; selling over 1 million units a week. They are sure to have a promising future! http://www.racked.com/2014/10/31/7571165/eos-lip-balm
Check out the EOS Facebook page for more product information.