Strides Made By Bruno Fagali Towards Reinventing the Advertising Industry

Bruno Fagali is a highly sought-out-after Brazilian attorney. The lawyer has specialized in compliance, law, ethics, corruption law, electoral law, urban law, regulatory law, and administrative law. Bruno Fagali runs an advertising agency called FAGALI Advocacia and he’s on the executive board of the Brazilian Institute of Business Law and Ethics as an Ethics and Advertising Commissioner.

Photoshop Alerts

Fagali Advocacia’s official website recently shared an insightful article about new legislation targeting France’s advertising industry. As of 1st October 2017, advertisement agencies in France were implicitly required to declare whether the model images had been altered using software programs like Photoshop. The new legislation was designed to allay the widespread misconception of what real beauty entails.

Today, France has an average of 35,000 anorexics, most of them adolescents. It is argued that the rising cases, often fatal, of anorexia among the youth, are hugely motivated by the wish to have model-like shapes and figures.

Anorexia in France

The new ruling follows the 2016 move by the French authorities requiring models to undertake regular medical checks to evaluate their body mass indexes and general health. Models who skip the medical assessments, risk being fined up to 75,000 euros or, being imprisoned for up to 6 months. Advertisers who fail to comply with the October 1st directives stand to face fines of up to 30% of the total advertising cost or 37,500 euros.

Redefining Beauty

Other nations that have also introduced tougher legislation on advertising agencies include Israel and Australia. In 2010, Brazil also proposed a bill seeking advertisers to put up a notice that the image has been retouched. These developments have, in turn, pushed the advertising industry to question the notion of ‘real beauty’. The days of associating beauty with thin models are fast disappearing. In fact, Ogilvy & Maher, a Canadian advertising firm, got recognized in the 2017’s Cannes GP awards for their out-of-the-box adverts that used plus-sized models.

About Bruno Fagali

Bruno Fagali is an alumnus of the Pontifical Catholic University of São Paulo. He attained his law degree in 2009. Starting 2010, the brilliant attorney, enrolled for his two-year-long Administrative Law degree at the same prestigious institution. In 2015, Bruno Fagali was studying for his master’s degree of progress in State Law at the same campus. The lawyer has also undertaken complimentary training in legal ethics compliance, parliamentary law, electoral law, and, in English.

Read more:https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/128648/bruno-fagali-da-agencia-novasb-fala-sobre-o-premio-pro-etica-organizado-pela-cgu-e-pelo-instituto-ethos

 

Karl Heideck Explains The Wells Fargo Saga

In recent news reports, the city of Philadelphia has filed a law suit alongside Wells Fargo & Co., because the bank allegedly dishonored the 1968 Fair Housing Act by using lending practices that were pointed at marginal mortgage borrowers. They denied the allegations on the basis that the entitlements in the law suit are not substantial. The complaint was trooped on May 15th.

The city claims which Wells Fargo made Hispanic and Black borrowers apply for riskier credits with greater interest charges even though they ought to have been loan qualified for lesser interest and lower-risk loans and which the bank also made it hard for the mortgagors to refinance their loans.

An analysis of the credits over a period of ten years prepared by Wells Fargo by the city showed that black people were further than double likely to get the greater interest loans as compared to whites while Hispanics totaled to 1.7 times expected to receive riskier house loans. All the borrowers had FICO totals of 660 or greater.

The city of Philadelphia alleged which the bank’s activities lead to the closure of homes in the minority regions. The metropolitan is requesting for indefinite monetary compensations besides with a ban to prevent the bank from using its discriminatory practices.

Read more on Medium.com

Other than Philadelphia’s claim to Wells Fargo, they are also faced with the scandal where its bankers were creating sham client accounts.

These does which Wells Fargo is supposed to have involved in is named as redlining. This practice years back to the 1930s where banks would mark red lines round areas they didn’t want to lengthen credits to. This practice is illegal especially when that is done because of a borrower’s ethnicity or race.

Regardless of being met with the charge and the client account outrage, the bank is still struggling and has indicated that the claims aren’t substantial. They have also not filed their inscribed lawful answer.

Karl Heideck’s Bio

Mr. Heideck is a litigator from Philadelphia, Pennsylvania. He studied at Swarthmore College and received a Bachelor of Arts in 2003. Karl Heideck then went to Temple University- James E. Beasley College of Law in the year 2006 where Karl graduated with his Juris qualification in 2009.

Karl Heideck began practicing law in 2010 and had been doing so for seven years. So far Karl Heideck has shown no sign of stopping. He works for Hire Counsel.

Follow Karl Heideck on Instagram